Here are 4 ways web hosting affects your Search Engine ranking

hosting affects search engine ranking

Believe it or not, your web hosting affects search engine ranking. Google wants to provide its users with a better experience, so Google rewards web sites that it believes are better. Some of what Google cares about are:

1) Always-on SSL – Google ranks secure connection https higher than non-secure http (this was new in 2014)

2) Longer registration of your domain – Domain name expiration should be 5 or more years into the future. Google believes this indicates stability of your organization.

3) Faster page loads, better uptime – Google rewards better hosting (faster page load, better uptime)

4) Server location – Google gives more weight to web sites hosted in the same country as the user search query. Where-in-the-world is your megastore web host server physically located?